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Premium Choice Series

The Premium Choice Series brings you upgraded home appliances crafted with better materials, smoother controls and enhanced performance. These products are made for users who enjoy finer details — quieter operation, more refined design, and features that make every task feel easier and more enjoyable.

Whether you’re improving your kitchen setup or looking for long-lasting home essentials, this series gives you the confidence of quality you can trust every day.

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Save £37.02Compact Stainless Steel Citrus Juicer – Efficient & Easy-to-CleanCompact Stainless Steel Citrus Juicer – Efficient & Easy-to-Clean
Compact Stainless Steel Citrus Juicer – Efficient & Easy-to-Clean Sale price£33.67 GBP Regular price£70.69 GBP
Save £30.8715 Bar Espresso Coffee Maker 1.5L with High-Pressure Frother & Dual Filters15 Bar Espresso Coffee Maker 1.5L with High-Pressure Frother & Dual Filters
15 Bar Espresso Coffee Maker 1.5L with High-Pressure Frother & Dual Filters Sale price£66.11 GBP Regular price£96.98 GBP
Save £26.1910L Energy-Saving Water Urn with Ergonomic Tap & Precise Water Gauge10L Energy-Saving Water Urn with Ergonomic Tap & Precise Water Gauge
10L Energy-Saving Water Urn with Ergonomic Tap & Precise Water Gauge Sale price£58.79 GBP Regular price£84.98 GBP
Save £21.281.3-1.8L Stainless Steel Soup Maker with Smooth & Chunky Functions1.3-1.8L Stainless Steel Soup Maker with Smooth & Chunky Functions
1.3-1.8L Stainless Steel Soup Maker with Smooth & Chunky Functions Sale price£49.71 GBP Regular price£70.99 GBP
Save £45.511.5L Drip Coffee Maker 900W with Programmable Timer & LCD Display1.5L Drip Coffee Maker 900W with Programmable Timer & LCD Display
1.5L Drip Coffee Maker 900W with Programmable Timer & LCD Display Sale price£38.98 GBP Regular price£84.49 GBP
Save £38.019L 3-Tier Food Steamer 800-950W with Timer & Non-Stick Heating Plate9L 3-Tier Food Steamer 800-950W with Timer & Non-Stick Heating Plate
9L 3-Tier Food Steamer 800-950W with Timer & Non-Stick Heating Plate Sale price£42.98 GBP Regular price£80.99 GBP
Save £34.064-Slice Stainless Steel Toaster 1400-1600W with Digital Display & Multi-Function Settings4-Slice Stainless Steel Toaster 1400-1600W with Digital Display & Multi-Function Settings
4-Slice Stainless Steel Toaster 1400-1600W with Digital Display & Multi-Function Settings Sale price£44.92 GBP Regular price£78.98 GBP
Save £31.202-Slice Stainless Steel Toaster with 715-850W Fast Heating & Digital Controls2-Slice Stainless Steel Toaster with 715-850W Fast Heating & Digital Controls
2-Slice Stainless Steel Toaster with 715-850W Fast Heating & Digital Controls Sale price£34.29 GBP Regular price£65.49 GBP
Save £42.341.7L Electric Kettle with 1850-2200W Fast Boil & Strix Temperature Control1.7L Electric Kettle with 1850-2200W Fast Boil & Strix Temperature Control
1.7L Electric Kettle with 1850-2200W Fast Boil & Strix Temperature Control Sale price£34.64 GBP Regular price£76.98 GBP
Save £41.415L Stand Mixer with 1300W Motor & Multi-Function Attachments5L Stand Mixer with 1300W Motor & Multi-Function Attachments
5L Stand Mixer with 1300W Motor & Multi-Function Attachments Sale price£60.57 GBP Regular price£101.98 GBP
Save £39.21Compact Stainless Steel Food Processor with 1.75L Jar & Multi-Function BladesCompact Stainless Steel Food Processor with 1.75L Jar & Multi-Function Blades
Compact Stainless Steel Food Processor with 1.75L Jar & Multi-Function Blades Sale price£56.77 GBP Regular price£95.98 GBP
Save £26.78300W Hand Mixer with 5 Speeds, Turbo Mode & Stainless Steel Beaters300W Hand Mixer with 5 Speeds, Turbo Mode & Stainless Steel Beaters
300W Hand Mixer with 5 Speeds, Turbo Mode & Stainless Steel Beaters Sale price£30.20 GBP Regular price£56.98 GBP
Save £32.77600W Stick Blender with Stainless Steel Blade & Adjustable Speeds600W Stick Blender with Stainless Steel Blade & Adjustable Speeds
600W Stick Blender with Stainless Steel Blade & Adjustable Speeds Sale price£30.21 GBP Regular price£62.98 GBP
Save £21.323-in-1 Hand Blender with 350W Motor & 304 Stainless Steel Blades3-in-1 Hand Blender with 350W Motor & 304 Stainless Steel Blades
3-in-1 Hand Blender with 350W Motor & 304 Stainless Steel Blades Sale price£33.67 GBP Regular price£54.99 GBP
Save £17.261L Mini Chopper with 300W Motor & SUS420 Stainless Steel Blades1L Mini Chopper with 300W Motor & SUS420 Stainless Steel Blades
1L Mini Chopper with 300W Motor & SUS420 Stainless Steel Blades Sale price£34.03 GBP Regular price£51.29 GBP
Save £36.221.5L Glass Jug Blender with 800W Motor & Stainless Steel 4-Blade System1.5L Glass Jug Blender with 800W Motor & Stainless Steel 4-Blade System
1.5L Glass Jug Blender with 800W Motor & Stainless Steel 4-Blade System Sale price£42.47 GBP Regular price£78.69 GBP
Save £20.12Egg Stainless Steel Cooker with Multi-Level Design & Audible Beep AlertEgg Stainless Steel Cooker with Multi-Level Design & Audible Beep Alert
Egg Stainless Steel Cooker with Multi-Level Design & Audible Beep Alert Sale price£26.86 GBP Regular price£46.98 GBP
Save £13.071.5L*3 Stainless Steel Buffet Server with Adjustable Heating & Durable Warming Trays1.5L*3 Stainless Steel Buffet Server with Adjustable Heating & Durable Warming Trays
1.5L*3 Stainless Steel Buffet Server with Adjustable Heating & Durable Warming Trays Sale price£38.72 GBP Regular price£51.79 GBP
Save £39.783L Stainless Steel Deep Fat Fryer 2000W with Adjustable Temperature & Safety Basket3L Stainless Steel Deep Fat Fryer 2000W with Adjustable Temperature & Safety Basket
3L Stainless Steel Deep Fat Fryer 2000W with Adjustable Temperature & Safety Basket Sale price£42.20 GBP Regular price£81.98 GBP
Save £32.855.5L Digital Stainless Steel Air Fryer 1300W with Timer & Viewing Window5.5L Digital Stainless Steel Air Fryer 1300W with Timer & Viewing Window
5.5L Digital Stainless Steel Air Fryer 1300W with Timer & Viewing Window Sale price£50.13 GBP Regular price£82.98 GBP
Save £27.27Stainless Steel Electric Medium Grill 1500-1800W with Even Heating PlateStainless Steel Electric Medium Grill 1500-1800W with Even Heating Plate
Stainless Steel Electric Medium Grill 1500-1800W with Even Heating Plate Sale price£38.71 GBP Regular price£65.98 GBP
Save £26.83Stainless Steel XL Sandwich Maker 900W with Non-Stick Plates & Cool-Touch HandleStainless Steel XL Sandwich Maker 900W with Non-Stick Plates & Cool-Touch Handle
Stainless Steel XL Sandwich Maker 900W with Non-Stick Plates & Cool-Touch Handle Sale price£32.52 GBP Regular price£59.35 GBP
Save £20.81Stainless Steel Sandwich Maker 750W with Dual-Slice Non-Stick PlatesStainless Steel Sandwich Maker 750W with Dual-Slice Non-Stick Plates
Stainless Steel Sandwich Maker 750W with Dual-Slice Non-Stick Plates Sale price£27.17 GBP Regular price£47.98 GBP
Save £32.792-Layer Stainless Steel Egg Cooker for 16 Eggs with Adjustable Timer and Multifunctional Steamer2-Layer Stainless Steel Egg Cooker for 16 Eggs with Adjustable Timer and Multifunctional Steamer
2-Layer Stainless Steel Egg Cooker for 16 Eggs with Adjustable Timer and Multifunctional Steamer Sale price£30.90 GBP Regular price£63.69 GBP
Save £29.396-in-1 Sandwich Maker with Interchangeable Plates and Fast Heating6-in-1 Sandwich Maker with Interchangeable Plates and Fast Heating
6-in-1 Sandwich Maker with Interchangeable Plates and Fast Heating Sale price£35.60 GBP Regular price£64.99 GBP
Save £50.543 in 1 Jug Blender with Multi-Function Blades and High-Speed Performance3 in 1 Jug Blender with Multi-Function Blades and High-Speed Performance
3 in 1 Jug Blender with Multi-Function Blades and High-Speed Performance Sale price£36.45 GBP Regular price£86.99 GBP
Save £37.77Stainless Steel Electric Medium Grill with Even HeatingStainless Steel Electric Medium Grill with Even Heating
Stainless Steel Electric Medium Grill with Even Heating Sale price£38.72 GBP Regular price£76.49 GBP